9/7/2023 0 Comments Millennial age range vs gen z![]() Gen Alpha is the generation after Gen Z and includes our COVID kids, the ones who masked in elementary and were part of remote schooling efforts in various countries. Many of these kids have unique digital savviness due to their school experience during the pandemic.Almost two out of three children ages 8 to 11 have access to a smartphone. ![]() They’re expected to be the largest generation yet.This generation represents a growing consumer phenomenon for three main reasons: Today, more than 2.5 million people are born into Generation Alpha every week – and by 2024, there will be more than 2 billion of them. Generation Alpha or Gen Alpha, is the group of people born between 20. Digital natives: How to win the trust of Gen Z and Millennialsħ3 percent of digital natives are involved in B2B product or purchase decision-making, and about one-third are sole decision-makers. To do that, though, brands need to understand who Generation Alpha is exactly (hint: we don’t know a lot yet – they’re kids!), how they’re different from the generations before them, and what all of this means for predictions on how this cohort will shop, work, and more. Kids age fast, they say, and many brands are already wondering how they can alter their marketing and messaging to grow up right alongside the youngest people on the planet. And by 2030, they’ll make up 11% of the workforce. Dubbed “mini-millennials, they’re the cohort under 12 years old. ![]() Millions more members of Generation Alpha have yet to be born, and already their generation – one that will number 2.2 billion by 2024 – is turning heads. ![]()
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